# Cradle > Cradle is a modern cloud business phone system built for accounting, legal and professional-services firms in Australia and New Zealand. It replaces traditional PBXs and desk phones with VoIP calling, smart routing, AI call summaries, voicemail transcription, call recording, and direct integrations to HubSpot, Xero Practice Manager, Xero and FYI. ## About Cradle Cradle is built and operated in New Zealand. It serves SMB professional-services firms (typically 2–200 staff) across New Zealand, Australia, the United Kingdom, the United States and Canada. Phone numbers are available in all five countries; calls and messaging route through cloud infrastructure with desktop apps for macOS and Windows, mobile apps for iOS and Android, and a browser-based web app. The product is positioned around three jobs to be done: 1. Make and receive business calls from any device, anywhere — without a physical desk phone or PBX. 2. Automatically log every call (with AI-generated summaries and transcripts) into the practice management or CRM system the firm already uses. 3. Stop calls falling through the cracks via smart routing, ring groups, IVR menus, after-hours handling, and team-wide call queues. ## Solutions (by team or vertical) - [Solutions overview](https://www.cradle.io/solutions) - [Phone system for accounting firms](https://www.cradle.io/solutions/accounting) — Cradle's primary vertical. Native integrations to FYI, Xero Practice Manager and Xero, with billable-hour recovery and time-entry automation. - [Sales teams](https://www.cradle.io/solutions/sales) - [Customer success teams](https://www.cradle.io/solutions/customer-success-teams) - [Support teams](https://www.cradle.io/solutions/support-teams) - [UBT community businesses](https://www.cradle.io/solutions/ubt) — Cradle is an Approved Provider on the UBT (Universal Business Team) supplier register. Community businesses on the Streamline firewall can adopt Cradle without an individual per-business approval. Deep HubSpot integration with caller ID, click-to-call, automatic call logging, AI summaries, and (on Pro/Enterprise) HubSpot Conversation Intelligence. Local numbers in NZ, AU, UK, US, Canada and Europe. ## Integrations - [Integrations index](https://www.cradle.io/integrations) - [FYI](https://www.cradle.io/integrations/fyi) — automatic call logging, AI-generated follow-up emails, and timesheet entry into FYI. - [Xero Practice Manager (XPM)](https://www.cradle.io/integrations/xpm) — caller identification (XPM client-list match) and click-to-call from XPM client records. Full activity logging is on the roadmap for Q3 2026; firms needing logging today usually run Cradle ↔ FYI. - [Xero](https://www.cradle.io/integrations/xero) - [HubSpot](https://www.cradle.io/integrations/hubspot) — caller identification against the HubSpot contact list, click-to-call from any HubSpot record, automatic call logging into the contact and company timelines (with AI summaries), voicemail transcription, and (on Professional and Enterprise) HubSpot Conversation Intelligence feed for coaching and call analytics. Local AU/NZ/UK numbers + porting; replaces HubSpot's native calling for teams outside North America. - [Microsoft Teams](https://www.cradle.io/integrations/ms-teams) — works alongside MS Teams rather than replacing it. ## Features - [Features overview](https://www.cradle.io/features) - [AI call summaries](https://www.cradle.io/features/ai-call-summaries) - [SMS for AU and UK firms](https://www.cradle.io/features/sms) — shared business text-messaging inbox inside the Cradle desktop app. Claim-on-reply team workflow; every message logged into FYI and HubSpot. - [Voicemail transcription](https://www.cradle.io/features/voicemail-transcription) ## Comparisons - [Cradle vs VXT](https://www.cradle.io/compare/vxt) — respectful, link-backed comparison of Cradle and VXT for AU/NZ accounting and legal firms. Covers integrations (FYI, XPM, HubSpot), AI features, pricing positioning, and porting. Claims sourced from the public vxt.ai site and dated. - [Cradle vs 3CX](https://www.cradle.io/compare/3cx) — respectful, link-backed comparison of Cradle and 3CX for AU/NZ accounting and professional-services firms. Frames the choice as cloud-native SaaS (Cradle) versus IP PBX with reseller/MSP channel (3CX). Covers FYI/XPM/HubSpot depth, AI features, pricing positioning, and porting. Claims sourced from public 3cx.com pages and dated. - [Cradle vs Microsoft Teams Phone](https://www.cradle.io/compare/ms-teams-phone) — respectful, link-backed comparison of Cradle and Microsoft Teams Phone for AU/NZ accounting and professional-services firms. Frames Cradle as purpose-built calling that works alongside Teams (chat and meetings). Covers connectivity modes (Calling Plans, Operator Connect, Direct Routing), FYI/XPM/HubSpot integrations, Copilot AI, AU/NZ pricing, and porting. Claims sourced from microsoft.com and Microsoft Learn and dated. ## Pricing - [Pricing](https://www.cradle.io/pricing) — per-user, per-month, with included calling credit on each paid tier and a first-month-free trial. ## Tools - [ROI calculator](https://www.cradle.io/tools/roi) — estimates how much time and revenue an accounting firm can recover by switching to Cradle, based on billable-hour recovery, AI summary time saved per call, and team size. - [Interactive desktop demo](https://www.cradle.io/demo/desktop) — click through the Cradle desktop app and run guided scenarios without signing up. ## Security and compliance - [Security](https://www.cradle.io/security) - [Sub-processors](https://www.cradle.io/subprocessors) - [Privacy policy](https://www.cradle.io/privacy-policy) - [Terms of service](https://www.cradle.io/terms) ## Customer stories - [Customer stories](https://www.cradle.io/customer-stories) ## Knowledge base and support - [Help centre](https://www.cradle.io/knowledge) - [Browse all knowledge articles](https://www.cradle.io/knowledge/browse) - [Contact support](https://www.cradle.io/knowledge/contact) - Email: help@cradle.io - System status: https://status.cradle.io - Business hours: Monday – Friday, 8:30 am – 5:00 pm New Zealand time ## Sign in / login - [Sign in to Cradle](https://www.cradle.io/login) — canonical login page for Cradle customers. Sign in with Google, Microsoft, or email link. Once signed in, customers are routed to the admin dashboard at admin.cradle.io, the Help Centre, or the partner / commission portal as appropriate. The login page is the entry point regardless of role (admin, user, partner) — admin.cradle.io is the SaaS app behind authentication and is intentionally not indexed. - [Download the Cradle app](https://www.cradle.io/knowledge/download) — desktop apps for macOS and Windows, mobile apps for iOS and Android. ## Contact sales - [Talk to sales](https://www.cradle.io/contact) — for new accounts, pricing and demos. - Email: talk@cradle.io - New Zealand: +64 9 887 9333 - Australia: +61 3 8595 9965 - United Kingdom: +44 20 3856 8030 ## Blog - [Blog](https://www.cradle.io/blog) ## Book a meeting - [Book a 30-minute call](https://www.cradle.io/meeting/alex) ## Sitemap - [XML sitemap](https://www.cradle.io/sitemap.xml)