James McCarthy Toia

CEO

I'm James, a dairy farmer's son who gets frustrated with problems. I helped grow an aviation software business to be one of the largest aircraft tracking companies in the world, whilst being profitable, over the course of a decade. I'm now turning my attention to a problem that seemed to persist throughout my time at Spidertracks: helping people talk to people. Communication is one of the things that sets humans apart from other animals. Communicating complex ideas and sharing experiences enables us to build large and complex organisations. We do this best by talking to each other. Cradle is a small business tool that help delight your customers by facilitating informed conversations with the right person, when your customer needs to talk. Recycle your phone system and get something more human. Visit Cradle.io.

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