This policy sets out how we will collect, use, disclose and protect your personal information.
Cradle Limited (we, us, our) complies with the New Zealand Privacy Act 2020 and the General Data Protection Regulation of the European Union (GDPR) and the equivalent laws of the United Kingdom (UK GDPR) when dealing with personal information.
Personal information is information about an identifiable individual (a natural person), and includes personal data, personally identifiable information and equivalent information under applicable privacy and data protection laws.
This policy does not limit or exclude any of your rights under the New Zealand Privacy Act 2020 or the GDPR or UK GDPR.
This policy was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of our collection and use of personal information. We are happy to provide any additional information or explanation needed. Any request for further information should be sent to email@example.com.
We may change this policy by uploading a revised policy onto our website. The change will apply from the date that we upload the revised policy.
This policy was last updated on 23 September 2021.
For the purposes of the GDPR and the UK GDPR, our customers are the data controller when storing or otherwise processing User Data that we hold solely for the purpose of providing our SaaS service and we are the data processor. We are the data controller when storing or otherwise processing User Data that we use for our own purposes.
We do not intend to collect personal information from or about children aged under 16. If you have reason to believe that we have collected personal information from or about a child under the age of 16, please contact us at firstname.lastname@example.org.
Directly from you
We collect the following information directly from you.
- When you sign up for or log in to an account on our website or related services, we collect your name, email address, phone number, work address, IP address, location, business name, business VAT number and any other information we require or ask for to set you up with an account. We may collect some of this information using third-party authentication services (as described further in the from third party sources section below).
- When you fill in a contact or enquiry form on our website, call us, meet us in person or otherwise contact us, we collect your name, email address, phone number and any other information you choose to provide to us.
- When you sign up to our newsletter and other electronic alerts, we collect your name, email address, phone number and any other information you provide to us when you ask to receive our newsletter or other alerts.
- When you respond to our feedback surveys, we collect your name, email address and your feedback response, including any other information you choose to include in that response.
- When you refer another person to use our website or related services, we collect your name, email address and the other person’s name, email address and phone number and any other information you choose to include in the referral.
- When you purchase products or services from us, we collect your name, email address, phone number, credit card information, business name, business registration details and any other information you submit to us for billing, regulatory compliance and service provision purposes.
- When you purchase products from us that we need to physically deliver to you, we collect your name, address, phone number, delivery instructions and any other information you submit to us for delivery purposes.
We do not knowingly process Sensitive Data.
Some of the personal information that we collect directly from you may be mandatory and some may be optional. We will let you know which of these applies at the time we collect the relevant personal information. While you do not have to provide us with some of the information that we may request, this might mean that our products and services may not perform as well as they should, or that we may not be able to provide some parts of the website or all of our products or services to you. If you require further information about the consequences of not providing us with any information, please contact us at email@example.com.
We use a third-party service provider to process credit card transactions. We do not have access to your credit card information.
Automatically when you use our website
When you access and use our website or related services we may automatically collect information about your device and usage of our website, products and services, including your IP address, operating system, browser type, time spent on certain pages of the website, pages visited, links clicked.
Automatically when you use our applications
When you visit our application websites (go.cradle.io and admin.cradle.io), use or log in to our client applications on Windows, Linux, macOS, iOS or Android, we may collect information about you including, computer network information, including the public IP address used to connect to our service and relevant local networking information, including your connection type; browser information, including your browser type, version, time zone, language; computer information, including your audio configuration, operating system and operating system version.
From third party sources
Where possible, we collect personal information from you directly. However, sometimes we may collect:
- personal information that is publicly available (e.g. through LinkedIn profiles or public directories, company registration databases, HubSpot insights database)
- personal information from Google, when you sign up for or log in to Cradle using Google Workspace on our website or applications, or the Sign Up with Google button on our website, we request your permission to access information from your Google Workspace account. The information collected from Google is limited to:
- the list of users on your Google Workspace account (for Google Workspace users); and,
- your profile, consisting of your First Name, Last Name, profile picture and email address, and a unique identifier on the Google platform; and,
- your contacts, so that when you log into a Cradle calling application, you can dial your contacts without having to enter their phone number; and,
- your email address.
- personal information from the Google APIs, noting that our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
- personal information from Microsoft, when you sign up for or log in to Cradle using Microsoft on our website or applications, or the Sign up with Microsoft button on our website, we request your permission to access information from your Microsoft account. The information collected from Microsoft is limited to:
- the list of users on your Microsoft Azure AD account (if applicable); and,
- your profile, consisting of your First Name, Last Name, profile picture and email address, and a unique identifier on the Microsoft platform; and,
- your email address.
- personal information included in User Data.
We may combine the personal information about you that we receive from third parties with the personal information we collect from you directly or with device and usage data we collect automatically when you visit our website.
We may use your personal information to:
- to verify your identity. This includes using your Google or Microsoft login to verify your email address
- provide our website, products and services to you
- to facilitate the addition of your work colleagues to your Cradle account, using Google information for Google Workspace users or Microsoft information for Office users. Note that this information is not collected by Cradle, merely presented to you client-side to make it easier to add users. Only once you add users do their name and email address get sent to Cradle
- market our products and services to you, including contacting you electronically (e.g. by text or email for this purpose)
- improve our website, products and services
- run promotions (e.g. referral programmes, surveys)
- undertake credit checks of you (if necessary)
- bill you and collect money that you owe us, including authorising and processing credit card transactions
- respond to communications from you, including enquiries and complaints
- conduct research and statistical analysis (on an anonymised basis)
- tailor content or advertisements on our website to you
- protect and/or enforce our legal rights and interests, including defending any claim
- respond to lawful requests by public authorities, including to comply with law enforcement requirements, or
- for any other purpose authorised by you or applicable law.
We may transfer your information in the case of a sale, merger, consolidation, liquidation, reorganisation or acquisition.
We conduct automated decision-making to prevent the fraudulent use of communications systems, including uses of our service that contravene spam protection laws.
You can stop receiving our marketing emails by following the unsubscribe instructions included in those emails or contacting us at firstname.lastname@example.org.
We may disclose your personal information to:
- another company within our group, including subsidiaries to be formed in the future
- any business that supports our website, products and services, including any person that hosts or maintains any underlying IT system or data centre that we use to provide our website, products or services or that we use to process payments
- a credit reference agency for the purpose of credit checking you
- third parties (for anonymised statistical information)
- professional advisers e.g. accountants, lawyers or auditors
- a person who can require us to supply your personal information (e.g. a law enforcement agency or regulatory authority)
- any other person with your consent
- any other company in the case of a sale, merger, consolidation, liquidation, reorganisation or acquisition
- any other person authorised by applicable law.
A business that supports our website, products and services may be located outside of New Zealand (the country where we are incorporated) and also outside of the country where you are located. This means that the personal information we collect may be transferred to, and stored in, a country outside of New Zealand and the country where you are located.
If you are located in the European Union (EU), your personal information may be transferred outside of the European Economic Area (EEA). Under the GDPR, the transfer of personal information to a country outside the EEA may take place where the European Commission has decided that the country ensures an adequate level of protection. In the absence of an adequacy decision, we may transfer personal information if other appropriate safeguards are in place.
If you are located in the United Kingdom (UK) your personal information may be transferred outside of the UK. Under the UK GDPR, the transfer of Personal Information to a country outside the UK may take place where the European Commission (as at 31 December 2020) or the UK government has decided that the country ensures an adequate level of protection. In the absence of an adequacy decision, we may transfer personal information if other appropriate safeguards are in place.
Where we transfer personal information outside the EEA or UK, it will only be transferred to countries that have been identified as providing adequate protection for EEA/UK data, or to a third party where approved transfer mechanisms are in place to protect your personal information (e.g. by entering into the European Commission’s Standard Contractual Clauses). For further information, please contact at email@example.com.
Some of the personal information we collect is processed in New Zealand. New Zealand is recognised by the European Commission as a country that has an adequate level of data protection and we rely on this decision in transferring personal information to New Zealand.
As required by applicable law, we will take steps to keep your personal information safe from loss, unauthorised activity, or other misuse. We implement appropriate technical and organisational measures to ensure a level of security appropriate to the risks inherent in processing personal information.
You play an important role in keeping your personal information secure by maintaining the confidentiality of any password and accounts used in relation to our products and services. We recommend that you use multi-factor authentication on all authentication services you use to access our services. You should not disclose your password to third parties. Please notify us immediately if there is any unauthorised use of your account or any other breach of security.
Subject to certain grounds for refusal under applicable law, you have the right to access your personal information that we hold and to request a correction to your personal information. Before you exercise this right, we will need evidence to confirm that you are the individual to whom the personal information relates.
Where you request a correction, if we think the correction is reasonable and we are reasonably able to change your personal information, we will make the correction. In all other cases, we will take reasonable steps to make a note of the personal information that was the subject of your correction request.
If you want to exercise either of the above rights, email us at firstname.lastname@example.org. Your email should provide evidence of who you are and set out the details of your request (e.g. the personal information to be corrected and the correction that you are requesting).
Subject to applicable law, we may charge you our reasonable costs of providing to you copies of your personal information or correcting that information.
While we take reasonable steps to maintain secure internet connections, if you provide us with personal information over the internet, the provision of that information is at your own risk.
The personal information that we collect and use will not be kept longer than necessary for the purposes for which it is collected, or for the duration required for compliance with applicable law, whichever is longer.
Lawful Basis For Processing Personal Information
Our lawful basis for processing (as that term is defined in the GDPR and UK GDPR) personal information that we collect, use and disclose depends on the personal information collected and the context in which we collect it.
Generally, we collect personal information from you where we have your consent, where processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract, or where processing is necessary for the purposes of our legitimate interests (except where such interests are overridden by your interests or fundamental rights and freedoms).
Where we process personal information based on your consent, you may withdraw your consent at any time.
Despite the above, we may process your personal information where such processing is necessary for compliance with applicable laws.
If you have any questions about the legal basis on which we process personal information or need further information, please contact us at email@example.com.
Your Rights Under The GDPR And UK GDPR
If you are located in the European Union or the United Kingdom, your rights in relation to your personal information include:
- right of access - if you ask us, we will confirm whether we are processing your personal information and provide you with a copy of that personal information
- right to rectification - if the personal information we hold about you is inaccurate or incomplete, you have the right to have it rectified or completed. We will take reasonable steps to ensure inaccurate personal information is rectified. If we have shared your personal information with any third party, we will tell them about the rectification where possible
- right to erasure – when your personal information is no longer needed for the purposes for which you provided it, we will delete it. You may request that we delete your personal information and we will do so if deletion does not contravene any applicable law. If we have shared your personal data with any third party, we will take reasonable steps to inform those third parties that they must delete your personal information
- right to withdraw consent - if the basis of our processing of your personal information is consent, you can withdraw that consent at any time
- right to restrict processing - you may request that we restrict or block the processing of your personal information in certain circumstances. If we have shared your personal information with any third party, we will tell them about this request where possible
- right to object to processing - you may request that we stop processing your personal information at any time and we will do so to the extent required by the GDPR and/or UK GDPR (as applicable)
- right to data portability - you may obtain your personal information from us that you have consented to give us or that is necessary to perform a contract with you. We will provide this personal information in a commonly used, machine-readable and interoperable format to enable data portability to another data controller. Where technically feasible, and at your request, we will transmit your personal information directly to another data controller
- the right to complain to a supervisory authority - you can report any concern you have about our privacy practices to your local data protection authority.
Where personal information is processed for the purposes of direct marketing, you have the right to object to such processing, including profiling related to direct marketing.
If you would like to exercise any of your above rights, please contact us at firstname.lastname@example.org. If you are not satisfied with the way we deal with your query, you may refer your query to your local data protection authority.
By continuing to use our website and related services, you indicate your agreement for us to use the cookies described below.
What Are Cookies
Cookies are text files containing small amounts of information which are downloaded to your browsing device, e.g. a computer or smartphone, when you visit a website. Cookies can be recognised by the website that downloaded them, or by other websites that use the same cookies. This helps a website know if the browsing device has visited that or other websites before.
Cookies can be used to collect information relating to your use of a website or your device, let you navigate between pages effectively, help to remember your preferences and generally improve your browsing experience. Cookies can also help ensure advertising you see online is more relevant to you and your interests.
Cookies can be session or persistent cookies. Session cookies are temporary and only stay on your browser until you stop browsing. Persistent cookies stay on your device until they expire or are deleted.
The cookies used on our website may be first-party cookies (i.e. set by us) or third-party cookies (i.e. cookies set on our website by a person other than us). The third-party companies that place cookies on our website will have their own privacy policies.
What Types Of Cookies Do We Use
The types of cookies used by us, and most websites, can generally be categorised as follows.
Strictly necessary cookies
These cookies are essential for the full functionality of our website and related services. They enable you to navigate around our website and services and use their features e.g. accessing secure areas and enabling services that you have asked to receive. If you opt-out of these cookies, you may not be able to access all the functions of our website and some services that you have asked to receive.
These cookies do not track where else you have been on the internet and do not remember your preferences beyond your current visit. These cookies are generally first-party session cookies which will expire when you close your browsing session. These cookies do not collect information that could be used for marketing purposes.
These cookies allow a website to remember choices you make and provide enhanced, more personal features. e.g. these cookies allow us to remember the settings you have applied to the website (such as font size, preferences or colours), identify whether you are a returning website visitor and present you with a personalised version of the website, or eliminate the need for you to re-enter your login details. The information these cookies collect is generally anonymous and they do not track your browsing activity on other websites. These cookies may be first- or third-party, session or persistent cookies.
These cookies collect information about how you use a website, e.g. which pages are the most visited and if you receive any error message from any page. This information helps us improve the way our website and related services work and helps us manage the performance and design of the website and services. These cookies do not gather information that identifies you. All of the information these cookies collect is aggregated and anonymous. These cookies may be first- or third-party, session or persistent cookies.
Targeting cookies are used to present advertising that is relevant to you and your interests. These cookies collect information about your browsing habits e.g. the pages you have visited and the links you have followed across the internet. They may also be used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies will usually be persistent but time-limited and may be placed on our website by third-party service providers or advertising partners with our permission.
We use targeting cookies for retargeting. This is a form of interest-based advertising that enables our advertising partners to build a profile of your interests and show you advertising based on your browsing activity across the internet, including to allow us to advertise to people who previously visited our website.
We use Google Analytics to collect information about visitors to our website. Google Analytics collects information related to your device, browser, IP address, network location, and website activities to measure and report statistics about your interactions on our website. We use this information to help us manage the performance and design of our website and to improve our website.
We use Google Analytics Advertising Features, including Remarketing with Analytics, Demographic and Interests reporting in Analytics, Campaign Manager integration (formerly known as DoubleClick), Display & Video 360 integration, Google Display Network (GDN) Impression Reporting and Segments. We also use Google Ads.
How To Control Or Opt-out Of Cookies And Targeted Advertising
You can control and/or delete cookies as you wish. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. However, if you do this, you may have to manually adjust some preferences every time you visit our website and attempt use our services, you may not be able to access certain parts of our website or services, and some functionalities may not work.
You can find out more information about how to change your browser cookie settings at www.aboutcookies.org.uk.
To learn more about how to control cookie settings through your browser:
- click here to learn more about the Private Browsing setting and managing cookie settings in Firefox
- click here to learn more about Incognito and managing cookie settings in Chrome
- click here to learn more about Private Browsing and managing cookie settings in Safari.
You may opt out of targeted advertising at http://www.youronlinechoices.eu/. You can learn more about interest-based advertising and opt-out of interest-based advertising from participating online advertising companies at the following links.
- Network Advertising Initiative (NAI) – http://optout.networkadvertising.org/
- Digital Advertising Alliance (DAA) – http://optout.aboutads.info/
- Digital Advertising Alliance EU (EDAA) – http://www.youronlinechoices.com/
- DAA AppChoices page – http://www.aboutads.info/appchoices
Please note that opting out of interest-based advertising does not mean you will no longer be served advertising. You will continue to receive generic ads.
Third-Party Website Cookies