Cradle for HubSpot
Cradle is the cloud phone system for teams running on HubSpot. Inbound calls match against your HubSpot contact list and show the contact name, company, deal stage, contact owner and the last person at Cradle they spoke with. Before you answer. Click-to-call works from any HubSpot record. Every call writes itself as an engagement on the contact and company records — and against any open deals — with an AI summary you can customise per team. Property updates from each call trigger HubSpot workflows. On Professional and Enterprise tiers, Cradle's Advanced Call Recording also feeds recordings and transcripts into HubSpot Conversation Intelligence.
Try Cradle in your browser
Click through the call log, in-call screen and messages. Every contact-bearing row shows the HubSpot badge so you can see what the integration looks like before booking a call.
+64 9 555 0101+64 4 555 0202+64 3 555 0303+61 2 5550 0404+64 7 555 0505+64 9 555 0606+61 3 5550 0707+64 6 555 0808+64 9 555 0909+61 7 5550 1010How Cradle helps
For teams running on HubSpot, three things matter: making calls without leaving HubSpot, keeping the contact timeline complete, and turning calls into pipeline data your sales and service teams can actually act on.
Calls without leaving HubSpot
Click-to-call from the contact, company or deal you're already looking at. Phone numbers across HubSpot become click-to-call links. The Cradle desktop app picks up; the call dials, the activity is pre-attached to whichever HubSpot record you started from.
A complete contact timeline
Every call lands as an activity against the right contact and company, automatically. Cradle matches inbound numbers against your HubSpot contact list and writes the call as an engagement on the contact and company records, and any open deals. Direction, duration, AI summary, recording link, voicemail transcript — all attached. Property updates from each call drive HubSpot workflows.
Calls that become pipeline data
Customisable AI prompts extract exactly what your team needs from each call. Rewrite the prompt per team, per stage, per use case — sales pulls decisions and next steps, service pulls issue summary and resolution. The customised summary writes into HubSpot as the engagement note. On Pro and Enterprise tiers, Cradle's Advanced Call Recording also feeds Conversation Intelligence directly.
How Cradle works with HubSpot
Four views: what Cradle does inside HubSpot, how to set it up, how it compares to HubSpot Calling and generic VoIP, and answers to common questions.
What Cradle does inside HubSpot
Six jobs across the HubSpot contact, company and deal records. Caller ID and click-to-call land the moment Cradle is connected; logging, AI summaries and property updates start writing as soon as the next call ends.
Sales and service stop bouncing between systems to find what was said on the last call. See all Cradle features, or browse the full list of CRM and practice management integrations.
How to set up the Cradle HubSpot integration
Setup runs through HubSpot OAuth — no API keys to copy across, no credentials to manage. About five minutes from start to first synced contact.
- Set up your Cradle account. The fastest path is to book a 30-minute call so we can provision your number, users and basic routing while we're on the line. If you'd rather self-serve, the 7-day trial is at cradle.io/get-started.
- Open Cradle Admin. Go to admin.cradle.io and sign in with your Cradle credentials.
- Add the HubSpot integration.From the admin sidebar, choose Integrations, then click "Add integration" and pick HubSpot. Cradle redirects you to HubSpot's OAuth screen.
- Authorise Cradle in HubSpot.Sign in to HubSpot if you aren't already, then approve the permissions Cradle requests (read contacts and companies, write engagements). Click "Connect app".
- Choose your HubSpot portal. If you administer multiple HubSpot portals, pick the one your team uses for calling. Cradle starts syncing the contact list automatically — usually under a minute for portals up to ~10,000 contacts, up to ten minutes for larger.
You're done. Inbound calls will start showing HubSpot contact context immediately, and outbound calls will start writing engagements the next time someone makes a call. Cradle re-syncs the contact list daily after that.
Cradle vs HubSpot Calling vs generic VoIP
HubSpot's built-in calling is fine for light-touch outbound on US numbers from the browser. Generic VoIPs (3CX, RingCentral, MS Teams Phone, 8x8) can carry the calls but don't talk to HubSpot at all. Cradle is the cloud phone system that actually integrates with HubSpot end-to-end and works reliably outside North America.
| Capability | Cradle | HubSpot Calling | Generic VoIP |
|---|---|---|---|
| New Zealand numbers | Yes — local numbers + porting | Limited or unsupported | Varies by carrier |
| International numbers | Yes — NZ, AU, UK, US, Canada, Europe | US/CA-first; limited elsewhere | Carrier-dependent |
| Inbound calling | Yes — full PBX features | Limited | Yes |
| Purpose-built desktop + mobile apps | Yes — macOS, Windows, iOS, Android | Browser only | Yes |
| Caller ID enriched from HubSpot | Yes — name, company, deal stage, owner, last contact | Yes — basic | No |
| Click-to-call from HubSpot | Yes | Yes | No |
| Calls log as HubSpot engagements automatically | Yes — direction, duration, summary, recording | Limited | No |
| AI call summaries with customisable prompts | Yes — rewrite the prompt per team | No | No |
| Property updates that trigger HubSpot workflows | Yes | No | No |
| Voicemail transcribed into HubSpot | Yes | No | Rare |
| HubSpot Conversation Intelligence feed | Yes (Pro + Enterprise) | Native CI tier required | No |
| Conversation Intelligence on HubSpot Starter or Free | Yes — Cradle's AI summaries deliver much of what Pro CI does | Pro/Enterprise only | No |
| Call recording on every plan | Yes | Limited (tier-gated) | Often a bolt-on |
| Setup time | Five minutes | Built-in | Engineering project |
See also: how Cradle integrates with FYI for accounting firms running both HubSpot and FYI side-by-side, the Xero Practice Manager integration for firms on XPM, and the dedicated phone system for accountants page for the broader workflow story. To model the ROI for your team, the Cradle ROI calculator takes about 90 seconds.
Frequently asked questions
Does Cradle work with HubSpot?
How is Cradle different from HubSpot's built-in calling?
Will Cradle log calls automatically against the right HubSpot contact?
Can I customise what the AI extracts from each call?
Does Cradle update HubSpot properties or trigger workflows from calls?
How do I set up Cradle's HubSpot integration?
Can I use Cradle with HubSpot in New Zealand?
Does Cradle support HubSpot Conversation Intelligence?
Can I bring my own phone numbers?
Are Cradle's apps separate from HubSpot's browser experience?
What happens to call data if I cancel?
Talk to the Cradle team
Bring your team size, your HubSpot setup, your number-porting questions. We'll model what Cradle changes for your day-to-day on the same call. Self-serve 7-day trial available if you'd rather kick the tyres yourself first.