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Alex Cathro

Account Executive

I’m an experienced sales person who loves selling things that make a difference! I fell in love with sales working in the craft beer industry, selling hops and malt to brewers around New Zealand. Ever since then I have worked to become a friendly inviting solution based sales person. I have been working with Cradle since August 2024. In that time I have had the pleasure of working with accounting firms to help give them more time to work on the things that matter and increase their billable hours. I am looking to expand my network in the accounting space to meet new accountants, find any interest in Cradle, and hear what we can do to make accountants' lives easier.

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