The Cradle Blog

Product updates, deep dives, and lessons from building modern business communications.

New Cradler: Neil

New Cradler: Neil

Since we started to profile every Cradler, retrospectively, it has taken us down the memory lane of how we all came together to build Cradle from scratch.

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New Cradler: Zhenfang

New Cradler: Zhenfang

There’s a story behind each person who ended up at Cradle, but Zhenfang’s story was perfectly written for a TV movie (on Netflix)

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So you want to be a tech star

So you want to be a tech star

You’re approached by someone you respect and believe in to start a company...

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How do you measure quality?

How do you measure quality?

This is one of the most difficult tasks in software engineering...

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Getting in touch with my former persona, as a startup founder

Getting in touch with my former persona, as a startup founder

Building a startup requires a multitude of disciplines and sometimes even personas...

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Optionality — The Front End Edition

Optionality — The Front End Edition

Choosing the right technology stack for a product is an important step in controlling outcomes in product reliability and development agility.

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