The Cradle Blog

Product updates, deep dives, and lessons from building modern business communications.

Your customers want to talk to you

Your customers want to talk to you

We know what it’s like to start a new business. In New Zealand it’s apparently easy but we know that isn’t always the case. In the first months of business you

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Each new customer brings their unique set of challenges in a start up.

Each new customer brings their unique set of challenges in a start up. As much as you try to define an ideal customer and stick to it, sales are sales, dollars-

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New Year, New Delightful Features!

New Year, New Delightful Features!

Welcome to 2018! I hope that you managed to grab a few moments to yourself over the summer break, and arrive at your desk refreshed and ready for an exciting ye

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Delivering award-winning, premium NZ wine to the world

Delivering award-winning, premium NZ wine to the world

Born in the Crown Range, Crown Range Cellar started from humble beginnings by an unlikely duo — Jing Song and Grant Taylor, a former accountant and a veteran wi

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Helping Lighthouse navigate their multifaceted phone requirements

Helping Lighthouse navigate their multifaceted phone requirements

Modern businesses have evolved to be customer-centric and multifaceted, maximising every opportunity to deliver value where they can in a customer’s lifecycle.

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But what if I need to be tied to my desk (figuratively)?

But what if I need to be tied to my desk (figuratively)?

If you have been on our product page since the very beginning, one of the questions that we love to tout has been “It’s 2017. Why are you still tied to your des

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