I went to INBOUND 2022 - here's what I learnt
The wonderful experience of a somehow new yet familiar long-haul flight from the US back to New Zealand gave me plenty o …
The best calling tools for your Hubspot Sales-Hub based sales team.
Calling is the single most important tool in a salesperson’s communication arsenal. After all, missed calls are missed o …
Lets talk beginnings...Why did we start Cradle?
A few years ago, I was working with the team at Spidertracks. We had tools for everything. The tech world these days is …
Why should smaller businesses switch to a cloud phone system?
For most people in business, the only time that they ever think about their phone system has died, and they're in desper …
Grow sales and cut costs by moving your phone system to the cloud
Loyal customers have been the key for many businesses over the last 18 months, as we seek to adapt and grow through one …
Cradle Wins Xero Award for the Human Touch
Bringing the ‘human’ back to an increasingly digital world has helped set Cradle apart for businesses that truly care ab …
Jabra and us: Flirting leads to dating
When you’re building products for customers, the problems you hear can create a kind of fog, a mist through which it’s a …
New Year, New Delightful Features!
Welcome to 2018! I hope that you managed to grab a few moments to yourself over the summer break, and arrive at your des …
Let's learn to talk like humans do
Most businesses start with an idea in a person’s head. Someone gets frustrated with something that they think should be …
