Cradle vs Aircall, what's better for my business?
The single most important tool in sales communication is calling; missed calls are missed opportunities. That’s why choo …
Do as Obama would do
My team will roll their eyes, but I think I still have bragging rights over seeing President Obama speak at INBOUND 2022 …
I went to INBOUND 2022 - here's what I learnt
The wonderful experience of a somehow new yet familiar long-haul flight from the US back to New Zealand gave me plenty o …
Listening to Customers is More than Solving Problems
Listening to Customers is More than Solving Problems So your goal is to improve customer success and turn your customers …
5 Ways to Improve Your Customer's Inbound Call Experience
No matter the business that you operate in, you’ve likely heard the term inbound call experience before. Simply put, thi …
The best calling tools for your Hubspot Sales-Hub based sales team.
Calling is the single most important tool in a salesperson’s communication arsenal. After all, missed calls are missed o …
Lets talk beginnings...Why did we start Cradle?
A few years ago, I was working with the team at Spidertracks. We had tools for everything. The tech world these days is …
Why should smaller businesses switch to a cloud phone system?
For most people in business, the only time that they ever think about their phone system has died, and they're in desper …
5 tips on how to choose an outbound calling software
They say that sales makes the world go 'round.
Grow sales and cut costs by moving your phone system to the cloud
Loyal customers have been the key for many businesses over the last 18 months, as we seek to adapt and grow through one …
