James McCarthy Toia
CEO
I'm James, a dairy farmer's son who gets frustrated with problems. I helped grow an aviation software business to be one of the largest aircraft tracking companies in the world, whilst being profitable, over the course of a decade. I'm now turning my attention to a problem that seemed to persist throughout my time at Spidertracks: helping people talk to people. Communication is one of the things that sets humans apart from other animals. Communicating complex ideas and sharing experiences enables us to build large and complex organisations. We do this best by talking to each other. Cradle is a small business tool that help delight your customers by facilitating informed conversations with the right person, when your customer needs to talk. Recycle your phone system and get something more human. Visit Cradle.io.
15 posts · 4 customer stories
The Future of AI in Phone Systems
The Future of AI in Phone Systems - thoughts by Cradle Chief Executive, James McCarthy
I went to INBOUND 2022 - here's what I learnt
The wonderful experience of a somehow new yet familiar long-haul flight from the US back to New Zealand gave me plenty of time to unpack the multitude of ideas
The best calling tools for your Hubspot Sales-Hub based sales team.
Calling is the single most important tool in a salesperson’s communication arsenal. After all, missed calls are missed opportunities. Not only can calls act a
What a tool!
Since the first human picked up two stones and bashed them together we have been perfecting our use of tools to help us get shit done. Need to poke a nail throu
Lets talk beginnings...Why did we start Cradle?
A few years ago, I was working with the team at Spidertracks. We had tools for everything. The tech world these days is prolific and if anything is true it’s th
Why should smaller businesses switch to a cloud phone system?
For most people in business, the only time that they ever think about their phone system has died, and they're in desperate need of that once in a decade upgrad
Grow sales and cut costs by moving your phone system to the cloud
Loyal customers have been the key for many businesses over the last 18 months, as we seek to adapt and grow through one of the most challenging times in memory
Cradle Wins Xero Award for the Human Touch
Bringing the ‘human’ back to an increasingly digital world has helped set Cradle apart for businesses that truly care about their customers. On Thursday last
Each new customer brings their unique set of challenges in a start up.
As much as you try to define an ideal customer and stick to it, sales are sales, dollars-in offset dollars-out and extend runway.
Jabra and us: Flirting leads to dating
When you’re building products for customers, the problems you hear can create a kind of fog, a mist through which it’s almost impossible to see a pathway to som
Time to get to work
It’s 0548, New Zealand Standard Time. I’m sitting in the office extra early today for no reason other than Apple dicking with the clock on my phone.
New Year, New Delightful Features!
Welcome to 2018! I hope that you managed to grab a few moments to yourself over the summer break, and arrive at your desk refreshed and excited!
Our rant on why you should change your bloody password!
Hi Friends, I’m not going to be polite. I’m not going to be gentle. I’m going to stop you from being the next muppet. Change your passwords today.
Let's learn to talk like humans do
Most businesses start with an idea in a person’s head. Someone gets frustrated with something that they think should be better.
Your customers want to talk to you
We know what it’s like to start a new business.
How STOREMASTA cut sales cycles and grew revenue with Cradle
STOREMASTA is an Australian family-owned storage business that manufactures storage for dangerous goods.
How Cradle helped Spidertracks stay connected 24/7
Spidertracks provides real time aircraft tracking for commercial aircraft from tour operators, to carriers and recreational pilots.
How Cradle helped Lanyana gain confidence and leading CX
Lanyana Financial Group based in Brisbane Australia is a personalised refinancing service for anyone struggling with more than $10k in unsecured debt.
Let’s do VOIP calling the RightWay every-time
RightWay was founded in the wake of Xero’s early success as a new way for businesses to learn from their financials.