Gary Liu

Your employees want a better phone system

Your employees need the right tools to do the job. Cradle makes their life easier which in turn makes your customers happier. Throw in HubSpot and...

Gain more Wise Advice with a better phone system

How Wise Advice provides better guidance to its customers

New Cradler: Max

Meet Max, our Co-Founder and CTO

How Cradle helps First Table stay globally connected

How a Kiwi startup spread its appetite globally

Are your clients loyal to your agency or the agents that work for you?

Are your clients loyal to your agency or the agents that work for you? Retain your clients by changing how they talk to you.

Every startup hits this milestone

Revenue is the marker of a successful business, product, service. If people are willing to pay, you've started your journey towards product-market fit.

Delivering award-winning, premium NZ wine to the world

Delivering award-winning NZ wine to the global audience

New Cradler: Zhenfang

Meet Zhenfang: His story of buying a one way ticket back to Auckland

But what if I need to be tied to my desk (figuratively)?

At work, most of us spend nearly all day tapping away on the keyboard of our computer. At Cradle we recognised that the calling experience we need when talking on the phone, should be right there as part of our primary work tool.

Can you please reconnect me, for the third f’ing time?

The beginning of Smart Connect

How Condor Performance became more local with their global clientele

You're never too far away from your global customers. Condor performance use Cradle to ensure their clients know it's them on the phone.

Not your baby’s cradle

Wait, you’re telling me you’re not selling some new tech-infused cradle for my new born?

Helping Lighthouse navigate their multifaceted phone requirements

Modern businesses have evolved to be customer-centric and multifaceted, maximising every opportunity to deliver value where they can in a customer’s lifecycle.

Getting in touch with my former persona, as a startup founder

Building a startup requires a multitude of disciplines and sometimes even personas...

How Timely is connecting to their customers in a more “timely” way

How we helped Spidertracks stay globally connected 24/7

In 2005 when a high profile New Zealander crashed his helicopter and was not found for two weeks...

New Cradler: Neil

Since we started to profile every Cradler, retrospectively, it has taken us down the memory lane of how we all came together to build Cradle from scratch.

Crossing the Pacific to build an online calling tool

New Cradler: Jessica

You never forget your first hire because it marks the first step in a long journey where someone else is both crazy and idealistic enough to jump on your ship.

Shred more timesheets with Timehub and Cradle

Timehub and its sister companies specialise in payroll and time keeping for those that want to modernise their accounting and bookeeping